Company News, New Products

Bic Teams with Eric Andrew & Annie Murphy to Launch Marketing Campaign to Support New EasyRinse Razor

New campaign touts the benefits of the EasyRinse razor and anti-clog technology.

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By: Lianna Albrizio

Associate Editor

After four years of scientific development, BIC’s EasyRinse razors promise to provide a quicker, smoother and hassle-free shave, according to the brand.   By offering a reverse blade design, it provides two times the amount of skin contact points compared to the standard four blade razor. It also has 30% more space between the blades, offering up to 160% better water flow for easier rinsing. What’s more, its seamless head rotation makes for ideal use anywhere on the body. EasyRinse is th...

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